Still here - every step of the way

Posted: 21st March, 2021 in Case Studies, Marketing Services, PR & press, Sales

This past year has been difficult for many people and for lots of different reasons. And whilst covid19 has been at the forefront of our lives for very good reason; there are many other illnesses and diseases that have not gone away. 

Just this month, a beautiful yet very emotive advertising campaign was launched by the Irish Cancer Society, entitled “Still here - every step of the way”.


Dealing with price early in the conversation

Posted: 15th February, 2021 in Case Studies, Sales , Tips & Tricks, Training and mentoring

When it comes to selling, how comfortable are you when asked about the price? Are you nervous or are okay with it? Do you answer straight away? Or do you deflect from the question?

Many salespeople feel a little on edge when dealing with the price. Some admit they stumble at this first hurdle and get straight into the price. Others begin by asking the customer how much they want to spend or they may defend and justify the price.

We can all relate to these situations both as buyers and sellers. And it’s fair to say many of us have been caught out by price at some stage. But it doesn’t need to be a stumbling block.


Choosing the phone versus email

Posted: 19th January, 2021 in Case Studies, Customer Service, Sales , Tips & Tricks, Training and mentoring

In training I frequently ask people if they prefer to use the phone or email, I generally get a mixed reaction. Some favour the phone and others choose email.

I have noticed that individual preferences depend on the personality type or job role. Sometimes people who work in customer facing or people orientated roles prefer the phone. Whereas quieter people or those who work in technical jobs regularly like email and text.

Obviously, it’s not an exact science. And it is down to preference.


Forget jargon & talk the customer’s language

Posted: 18th November, 2020 in Case Studies, Customer Service, Sales , Tips & Tricks, Training and mentoring

How many times have you found yourself in a situation where someone is giving you advice and you don’t understand what they are saying?  They are speaking the same language, but are using words that make no sense and feel alien to you? 

Sometimes we may even start to feel a “glazed look” come over our eyes. Still, we sit there, smile and say nothing. And the other person probably doesn’t even notice.

It’s probably fair to say many of us have been in this position. Yet, if we really think about it - how many of us can honestly say we have never been the person who spoke with jargon?  Few I’m sure.


7 ways your business can survive the crisis

Posted: 20th October, 2020 in Case Studies, Marketing Services, PR & press, Sales , Tips & Tricks

We’re now well over six months into the pandemic and the economy has been hit hard. For some industries its business as usual. However, many others are experiencing very tough times with some sadly closing through no fault of their own.

I’m an optimist by nature, but I like to consider myself a realistic too. Whilst I firmly believe the tide will change, the reality is that we need to adapt to the environment we find ourselves in, in order to ride out the storm.

What I have noticed is that people are reacting differently. Some companies are hunkering down, several are making necessary changes and others are moving in a different direction. This got me thinking about what we can do to protect ourselves and keep going?


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