PR & press

9 ways to better manage your day

Posted: 9th July, 2018 in Case Studies, Marketing Services, PR & press, Tips & Tricks, Training and mentoring

How many times have you started the day wishing you had more time? And thinking how wonderful it would be if someone could miraculously grant you an extra hour or two to help you get through the long list of tasks, meetings and calls you need to complete in your day? 

I am sure most of us can relate to these experiences. Yet, the question is - how often do we begin our day already stressed and overwhelmed?  How many times have we gone around in circles worrying about how much we have to do and getting nothing done?

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Focus Ireland fights youth homelessness

Posted: 18th April, 2018 in Case Studies, Marketing Services, PR & press, Sales , Tips & Tricks

Back in September 2017, Focus Ireland launched a ground breaking campaign to highlight the serious problem of young people who are becoming homeless when they leave state care at the age of 18, here in Ireland.

A short film entitled “I can’t sleep” tells the story of a young woman called Lucy who leaves care. As the story unfolds, it takes two different paths of Lucy’s life. One side shows her as safe, happy and dancing as she gets aftercare support and housing from Focus Ireland. In the other version, she is out on the street, scared and in danger without any support which leads to a very sad and unhappy outcome.

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Be prepared to join the customer’s team

Posted: 22nd March, 2018 in Case Studies, Customer Service, Marketing Services, PR & press, Sales , Tips & Tricks, Training and mentoring

Over the years, when people asked what I worked at and I told them “sales” I reckon that sometimes they would conjure a picture in their heads of dodgy characters such as “Delboy” (Only Fools and Horses), “Arthur Daley” (Minder) or even Jordan Belfort (the Wolf of Wall Street).

Although pushy people like these gave sales a bad name, I knew it wasn’t personal. I am thankful that sales has developed a lot over the years where we now focus on “relationship selling” by putting the customer at the centre of the experience. This has taught me the importance of living by key principles which I would like to share with you:

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How to use the telephone to generate more sales

Posted: 15th January, 2018 in Case Studies, Marketing Services, PR & press, Sales , Tips & Tricks, Training and mentoring

Recently, I read a report produced by the Sales Institute of Ireland that stated, “70% of participating companies experienced an increase in headcount for their Inside Sales team and they predicted a growth for 2018”.

We may live in a time where a lot of our communication with customers is online; however this report proved to me and the Institute the importance of the telephone in business.

As a result, this prompted the presentation “Using the phone to generate more leads” at a “Sales Series” event in early January 2018 with the Sales Institute, which I am happy to share with you today.

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One of the Greatest Christmas Crackers – “Fairy-tale of New York”

Posted: 21st December, 2017 in Case Studies, Marketing Services, PR & press

It’s the time of year again, when the Christmas songs are playing on the radio, as they play havoc with our emotions and stir up plenty of nostalgia.

We abandon work for a week or two, take time out, recharge the batteries and reconnect with family and friends.

So, when it comes to Christmas songs, it is fair to say we all have our favourites. Some, we can describe as brilliantly cheesy; yet there are definite crackers that drill down to our senses and bring us back to Christmas past.

Over the years, people in the music industry have often dreamt about writing a number one Christmas hit. A song that could bring them success and in many cases guarantee regular income for many years to come.  In business, we call it the “Cash Cow”.

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