PR & press

Celebrating great moments & times of courage

Posted: 10th September, 2019 in Case Studies, Marketing Services, PR & press, Sales , Training and mentoring

As we work through September and another school year, it’s hard to believe that over 53 years ago, the opportunity of obtaining a secondary school education was considered to be just for the elite.

Life in Ireland was very different in 1967. At the time one third of students who finished primary school were dropping out of education. By the age of 15 years, fewer than 50% were still in full-time education and just 20% of students stayed in school long enough to complete their leaving certificate.

This era of poverty in Irish society was about to change on the 10 September 1966.

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The cost of bad customer service

Posted: 20th June, 2019 in Case Studies, Customer Service, Marketing Services, PR & press, Sales , Tips & Tricks, Training and mentoring

Many of us experience varying degrees of customer service on a daily basis.  It can range from being an amazing and pleasant encounter to a downright awful and rude experience.

A great experience may entail walking into a local cafe, where the person welcomes us with a beaming smile. If they know us, they may greet us by name and even remember our order. And if they don’t, they make helpful and sincere recommendations. This simple but friendly experience makes us feel good and can set us up for the day.

On the other hand, we may encounter a surly, bad mannered person who obviously doesn’t want to be there. They don’t bother look up, they mutter and chat to their colleague leaving us waiting.

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A lesson in resilience - Guest blog by Paul Smith (Professional Success Ireland) Limited

Posted: 21st February, 2019 in Case Studies, Customer Service, Marketing Services, PR & press, Sales , Tips & Tricks, Training and mentoring

Despite our desire that life should be a steady upward line towards whatever our goals are, we learn soon enough that it’s far from a straight journey. Whether personally or professionally there are ups and downs along the way, some small and some large.

Resilience is the skill that we need to develop to stop ourselves falling deep into these potholes, to help lift ourselves up over the rim of these craters and continue to move forward.

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Gillette make brave move with “We believe: the best men can be”

Posted: 22nd January, 2019 in Case Studies, Marketing Services, PR & press, Sales , Tips & Tricks

If you have ever felt you are living in a time of great change, now is as good a time as ever for brand leaders to make an impact by standing up for what they believe in. Earlier this month, Gillette made a very brave move when they launched their revolutionary new advertisement “We Believe: The Best Men Can Be”.

Known for their 30-year old strong tagline “The best a man can get”, Gillette wanted to take a fresh look at what it means to be the best and how they may portray these ideals in a modern society. So, they made the bold move, by changing their focus along with their slogan to “The best a man can be”.

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9 ways to better manage your day

Posted: 9th July, 2018 in Case Studies, Marketing Services, PR & press, Tips & Tricks, Training and mentoring

How many times have you started the day wishing you had more time? And thinking how wonderful it would be if someone could miraculously grant you an extra hour or two to help you get through the long list of tasks, meetings and calls you need to complete in your day? 

I am sure most of us can relate to these experiences. Yet, the question is - how often do we begin our day already stressed and overwhelmed?  How many times have we gone around in circles worrying about how much we have to do and getting nothing done?

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