Marketing Services

A lesson in resilience - Guest blog by Paul Smith (Professional Success Ireland) Limited

Posted: 21st February, 2019 in Case Studies, Customer Service, Marketing Services, PR & press, Sales , Tips & Tricks, Training and mentoring

Despite our desire that life should be a steady upward line towards whatever our goals are, we learn soon enough that it’s far from a straight journey. Whether personally or professionally there are ups and downs along the way, some small and some large.

Resilience is the skill that we need to develop to stop ourselves falling deep into these potholes, to help lift ourselves up over the rim of these craters and continue to move forward.

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Gillette make brave move with “We believe: the best men can be”

Posted: 22nd January, 2019 in Case Studies, Marketing Services, PR & press, Sales , Tips & Tricks

If you have ever felt you are living in a time of great change, now is as good a time as ever for brand leaders to make an impact by standing up for what they believe in. Earlier this month, Gillette made a very brave move when they launched their revolutionary new advertisement “We Believe: The Best Men Can Be”.

Known for their 30-year old strong tagline “The best a man can get”, Gillette wanted to take a fresh look at what it means to be the best and how they may portray these ideals in a modern society. So, they made the bold move, by changing their focus along with their slogan to “The best a man can be”.

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Getting past the gate keeper

Posted: 17th December, 2018 in Case Studies, Customer Service, Marketing Services, Sales , Tips & Tricks, Training and mentoring

Over the years, many salespeople have told me one of their biggest obstacles is when they encounter the gate-keeper on reception. What do they fear that causes so much anxiety?

The fact is we will always come into contact with gatekeepers. And yes, we may be asked a number of questions and sometimes they will prevent us getting through to the decision maker.

Yet, we need to remember it’s their job to screen calls. We should accept it and be prepared to work out the best way to deal with these situations and win them over. So, how can we do this?

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The power of saying “sorry” in customer service

Posted: 15th November, 2018 in Case Studies, Customer Service, Marketing Services, Sales , Tips & Tricks, Training and mentoring

When it comes to customer service, I firmly believe most people have good intentions and the majority of confrontations are the result of a misunderstanding.

Whether we intentionally or unintentionally set out to upset the customer, the outcome is still the same. Because 'if a customer believes they have a problem - they have a problem' and it’s our job to sort it out.

Saying “I’m sorry” is one of the most powerful phrases to use. It demonstrates real humility and actually increases our chance of calming the customer, as they feel valued and heard. If we miss the opportunity to apologise, we can lose a customer. Yet if we embrace it, we can gain a customer for life.

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How to make successful cold calls

Posted: 24th September, 2018 in Case Studies, Marketing Services, Sales , Tips & Tricks, Training and mentoring

With the surge of social media in the last 20 years, we have seen a significant shift in the way we communicate with customers. and promote our products and services. Technology has certainly revolutionised how we do business. To remain competitive, we need to embrace these new changes and adopt them in our business.

Still, we must remember that 'people buy from people' and building relationships is the foundation of sales. So, we need to talk to our customers and prospects too.

And whilst there are so many ways to communicate with customers and create new leads, I firmly believe cold calling is still one of the most effective ways for selling to the business-to-business (B2B) market. Carried out correctly and in the right circumstances, it’s a proven technique for generating new leads.

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