Marketing Services

Celebrating great moments & times of courage

Posted: 10th September, 2019 in Case Studies, Marketing Services, PR & press, Sales , Training and mentoring

As we work through September and another school year, it’s hard to believe that over 53 years ago, the opportunity of obtaining a secondary school education was considered to be just for the elite.

Life in Ireland was very different in 1967. At the time one third of students who finished primary school were dropping out of education. By the age of 15 years, fewer than 50% were still in full-time education and just 20% of students stayed in school long enough to complete their leaving certificate.

This era of poverty in Irish society was about to change on the 10 September 1966.

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Your voice matters

Posted: 20th August, 2019 in Customer Service, Marketing Services, Sales , Tips & Tricks, Training and mentoring

I am often asked how trainees can make an impression with customers over the phone, sound confident and make a connection.

Naturally, there is a certain amount of knowing what to say, the words we choose and when to say them. However, a lot of good communication comes down to how we say it! In other words - our tone of voice.

Over the telephone our voice carries 85% of the message we wish to convey. Just the remaining 15% is based on the actual words. We need to speak clearly and effectively to create a positive impact.

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Sourcing a defined customer list

Posted: 22nd July, 2019 in Case Studies, Marketing Services, Sales , Tips & Tricks, Training and mentoring

People often ask me about how they can go about sourcing lists of potential customers when selling in a business to business market. They may know who they wish to target. Yet, they may wonder where to go or how to go about acquiring decent leads.

Sometimes they go online and find a list of companies in a particular industry or profession. They may find a name, telephone number or even an address. To have this information accessible is incredibly helpful. However, many people underestimate how much time they lose searching for additional contact details before they even think about keying the notes into their own sales database.

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The cost of bad customer service

Posted: 20th June, 2019 in Case Studies, Customer Service, Marketing Services, PR & press, Sales , Tips & Tricks, Training and mentoring

Many of us experience varying degrees of customer service on a daily basis.  It can range from being an amazing and pleasant encounter to a downright awful and rude experience.

A great experience may entail walking into a local cafe, where the person welcomes us with a beaming smile. If they know us, they may greet us by name and even remember our order. And if they don’t, they make helpful and sincere recommendations. This simple but friendly experience makes us feel good and can set us up for the day.

On the other hand, we may encounter a surly, bad mannered person who obviously doesn’t want to be there. They don’t bother look up, they mutter and chat to their colleague leaving us waiting.

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A lesson in resilience - Guest blog by Paul Smith (Professional Success Ireland) Limited

Posted: 21st February, 2019 in Case Studies, Customer Service, Marketing Services, PR & press, Sales , Tips & Tricks, Training and mentoring

Despite our desire that life should be a steady upward line towards whatever our goals are, we learn soon enough that it’s far from a straight journey. Whether personally or professionally there are ups and downs along the way, some small and some large.

Resilience is the skill that we need to develop to stop ourselves falling deep into these potholes, to help lift ourselves up over the rim of these craters and continue to move forward.

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