effective customer communication
I may be an 80’s child, but I am sure I am not alone in remembering the world-famous Rubik-cube. I distinctly recall the summer it came out, when my friends and I spent hours trying to work it out.
Recently, I was amazed to see the legendary cube is now celebrating it’s 50th year anniversary since its creation. As a best-selling product, it certainly has lasted the pace and I recently discovered it even had a second lease of life.
A number of years ago, I received a call from a company asking me to help them generate new business and recruit new customers.
Up to this stage, their sales team had looked after existing clients and handled incoming enquiries only. Even so, they were now under pressure to proactively generate new business.
They wanted me to help them source new leads and develop a sales strategy. They also asked me to train their staff to enable them to confidentially pick up the phone and effectively “cold call” new customers.
When I think of Christmas, I imagine many people find it to be a time of joy, celebration and togetherness. They jump at the chance to meet up with their families and friends, to relax and enjoy the festivities.
This is the Christmas we frequently see portrayed in countless films, advertisements and marketing campaigns. It is presented as precious moments when we create beautiful memories. Everyone is happy and everything is perfect.
Each year, millions of people around the world celebrate Christmas. Primarily a religious holiday, Christmas is steeped in traditions, as many people embrace the opportunity to celebrate the birth of Jesus.
It’s also a wonderful time when many people take a hard-earned break from the long, cold days of Winter. They get the chance to recharge their batteries and get-together with families and friends to enjoy the festivities.
A number of years ago I had an interesting conversation when I decided to set up a business. The person I was talking to was an older and wiser individual I greatly admired. As a mentor, I heeded any advice they offered. So, I found it intriging when they asked me the question"What was my motive for setting up the business?"
Sometimes we find ourselves in jobs we don’t like and we are eager to leave. There may be periods when we find ourselves redundant. So, we might think about starting a business purely out of panic or necessity.