Marketing Services

A Christmas pickle

Posted: 19th December, 2024 in Business start-up, Case Studies, Marketing Services, Sales , Strategy & planning, Tips & Tricks

Time and time again, I hear people say “stories stick and stories sell”. One may wonder why it works? 

It’s because it evokes so many of our senses and stimulates our emotions, helping us to form a connection with the product or service. As a result, the memory stays with us longer reinforcing the brand and reliability in our minds.

Recently, I was reminded of this, when I came across an interesting yet amusing tale about a Christmas tree decoration called “Weihnachtsgurke” (German for Christmas pickle). What many people believe to be a German custom, turns out may have originated in America.

Read more...

8 ways to ask for the sales order

Posted: 21st November, 2024 in Business start-up, Communications, Marketing Services, Motivation, Personal effectiveness, PR & press, Sales , Strategy & planning, Tips & Tricks, Training and mentoring

Many sales people get nervous asking for the order.  Yet I often wonder, what is it that frightens them so much? 

Some people will tell you it’s the fear of the rejection. They get worked up and assume the worst. They think the customer is going to say no and it almost paralyses them. 

Others will say they don’t want to come across as too pushy.  Still, we also need to consider the customers perspective, because if we don’t enquire, they may think we don’t care and go elsewhere.

Read more...

Developing a Social Media Strategy in 4 Easy Steps - Guest blog by Claire Dalton of BrandCraft.ie

Posted: 16th October, 2024 in Business start-up, Case Studies, Communications, Marketing Services, Personal effectiveness, Sales , Strategy & planning, Tips & Tricks, Training and mentoring

Navigating social media can be a daunting experience for business owners. The vast array of trends, platforms and viral phenomena often creates pressure to keep up to stay relevant.

Yet, by breaking down the process into manageable steps you can develop a clear, effective social media strategy without overwhelming yourself or your team. Our expert in Digital Communication and Brand Strategy, Claire Dalton from Brandcraft.ie will take us through the key steps in this months blog.

Read more...

9 facts about the infamous Rubik Cube

Posted: 3rd September, 2024 in Business start-up, Case Studies, Marketing Services, PR & press, Strategy & planning

I may be an 80’s child, but I am sure I am not alone in remembering the world-famous Rubik-cube. I distinctly recall the summer it came out, when my friends and I spent hours trying to work it out. 

Recently, I was amazed to see the legendary cube is now celebrating it’s 50th year anniversary since its creation. As a best-selling product, it certainly has lasted the pace and I recently discovered it even had a second lease of life. 

Read more...

How active is your sales database?

Posted: 22nd January, 2024 in Business start-up, Case Studies, Communications, Marketing Services, Sales , Strategy & planning, Tips & Tricks

A number of years ago, I received a call from a company asking me to help them generate new business and recruit new customers.

Up to this stage, their sales team had looked after existing clients and handled incoming enquiries only. Even so, they were now under pressure to proactively generate new business.

They wanted me to help them source new leads and develop a sales strategy. They also asked me to train their staff to enable them to confidentially pick up the phone and effectively cold call” new customers.

Read more...

Next >