Marketing Services

Sourcing a defined customer list

Posted: 22nd July, 2019 in Case Studies, Marketing Services, Sales , Tips & Tricks, Training and mentoring

People often ask me about how they can go about sourcing lists of potential customers when selling in a business to business market. They may know who they wish to target. Yet, they may wonder where to go or how to go about acquiring decent leads.

Sometimes they go online and find a list of companies in a particular industry or profession. They may find a name, telephone number or even an address. To have this information accessible is incredibly helpful. However, many people underestimate how much time they lose searching for additional contact details before they even think about keying the notes into their own sales database.

Read more...

The cost of bad customer service

Posted: 20th June, 2019 in Case Studies, Customer Service, Marketing Services, PR & press, Sales , Tips & Tricks, Training and mentoring

Many of us experience varying degrees of customer service on a daily basis.  It can range from being an amazing and pleasant encounter to a downright awful and rude experience.

A great experience may entail walking into a local cafe, where the person welcomes us with a beaming smile. If they know us, they may greet us by name and even remember our order. And if they don’t, they make helpful and sincere recommendations. This simple but friendly experience makes us feel good and can set us up for the day.

On the other hand, we may encounter a surly, bad mannered person who obviously doesn’t want to be there. They don’t bother look up, they mutter and chat to their colleague leaving us waiting.

Read more...

A lesson in resilience - Guest blog by Paul Smith (Professional Success Ireland) Limited

Posted: 21st February, 2019 in Case Studies, Customer Service, Marketing Services, PR & press, Sales , Tips & Tricks, Training and mentoring

Despite our desire that life should be a steady upward line towards whatever our goals are, we learn soon enough that it’s far from a straight journey. Whether personally or professionally there are ups and downs along the way, some small and some large.

Resilience is the skill that we need to develop to stop ourselves falling deep into these potholes, to help lift ourselves up over the rim of these craters and continue to move forward.

Read more...

Gillette make brave move with “We believe: the best men can be”

Posted: 22nd January, 2019 in Case Studies, Marketing Services, PR & press, Sales , Tips & Tricks

If you have ever felt you are living in a time of great change, now is as good a time as ever for brand leaders to make an impact by standing up for what they believe in. Earlier this month, Gillette made a very brave move when they launched their revolutionary new advertisement “We Believe: The Best Men Can Be”.

Known for their 30-year old strong tagline “The best a man can get”, Gillette wanted to take a fresh look at what it means to be the best and how they may portray these ideals in a modern society. So, they made the bold move, by changing their focus along with their slogan to “The best a man can be”.

Read more...

Getting past the gate keeper

Posted: 17th December, 2018 in Case Studies, Customer Service, Marketing Services, Sales , Tips & Tricks, Training and mentoring

Over the years, many salespeople have told me one of their biggest obstacles is when they encounter the gate-keeper on reception. What do they fear that causes so much anxiety?

The fact is we will always come into contact with gatekeepers. And yes, we may be asked a number of questions and sometimes they will prevent us getting through to the decision maker.

Yet, we need to remember it’s their job to screen calls. We should accept it and be prepared to work out the best way to deal with these situations and win them over. So, how can we do this?

Read more...

Next >