Time and time again, I hear people say “stories stick and stories sell”. One may wonder why it works?
It’s because it evokes so many of our senses and stimulates our emotions, helping us to form a connection with the product or service. As a result, the memory stays with us longer reinforcing the brand and reliability in our minds.
Recently, I was reminded of this, when I came across an interesting yet amusing tale about a Christmas tree decoration called “Weihnachtsgurke” (German for Christmas pickle). What many people believe to be a German custom, turns out may have originated in America.