Marketing Services

A number of years ago I had an interesting conversation when I decided to set up a business. The person I was talking to was an older and wiser individual I greatly admired.  As a mentor, I heeded any advice they offered. So, I found it intriging when they asked me the question"what was my motive for setting up the business?"

Sometimes we find ourselves in jobs we don’t like and we are eager to leave. There may be periods when we find ourselves redundant. So, we might think about starting a business purely out of panic or necessity. 

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If I was to be asked what advice I would give my younger self starting off in the world of sales, it would be to say “get used to rejection and learn to embrace it”.

Now, this may seem a little harsh. And yes, I would be lying if I said rejection is easy to handle. However, we need to remember it’s normal to feel a bit despondent at times.

Nonetheless when we work in sales, we need to accept rejection is part of the job and we must never take “No” personally.

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As the Six Nations kicked off again earlier this month, it was wonderful to feel the sense of euphoria and giddy anticipation that lay ahead after a quiet two years.

On the evening of the Ireland versus Wales game, I headed into Dublin to soak up the atmosphere of a glorious win. There was a great buzz around town that night and you could see the good-humour amongst both sets of fans.

As we were finishing our meal, my friends and I got talking to a group of Welsh supporters as they waited for their table at the restaurant.
 

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Anyone can set up a business, however maintaining a successful business is a lot harder to do.  his month, we have Tena Shiels from the Book-keeping Academy sharing her five great tips for any business to thrive.

Tena's knowledge is invaluable and her advise is very attainable for any budding entrepreneur. Let me take you through them one by one.

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Customers are smarter than ever. They are educated, informed and can access so much information when looking to buy a product or service. As a result, they are more demanding and have higher expectations.

No matter how good our product or service might be, companies that only focus on meeting these expectations won’t necessarily cut it anymore. The challenge for any business is to be able to find ways to continuously exceed the customers’ expectations in a memorable, unique and workable manner. In other words, they need to focus on delivering a delightful customer experience every time they interact with customers.

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