As customers, we can all relate to times when we contact a company or pop into a store enquiring about a product or service. Generally, the person answering the phone announces the company name in a friendly and professional manner. Likewise, if we are in a store the person welcomes us, each of them asking how they can help and the conversation begins.
If we know exactly what we want we tell the assistant what we need. On occasion, they may ask us a few questions to clarify further and determine the exact fit. The order is taken and the transaction completed.
However, there may be times when we are unsure about what we want, we may need more information or perhaps guidance to make the right decision. This is where the sales person moves from being the “order taker” to the “order maker”.