Case Studies

5 ways to run a successful small business - Guest blog by Tena Shiels of Bookkeeping Academy

Posted: 13th January, 2022 in Case Studies, Customer Service, Marketing Services, PR & press, Sales , Tips & Tricks, Training and mentoring

Anyone can set up a business, however maintaining a successful business is a lot harder to do.  his month, we have Tena Shiels from the Book-keeping Academy sharing her five great tips for any business to thrive.

Tena's knowledge is invaluable and her advise is very attainable for any budding entrepreneur. Let me take you through them one by one.


Be open to learning

Posted: 16th December, 2021 in Case Studies, Customer Service, Sales , Tips & Tricks, Training and mentoring

When it comes to carrying out our day-to-day tasks, how many times have we honestly stopped and asked ourselves - Is there a better way of doing things?  Am I handling the matter the right way?  Are there other more efficient options I could try out instead? 

Rather like driving a car, many of us have been doing it for years and might consider ourselves competent drivers. Each day we get into the car and we don’t even have to think about what we are doing. We work on auto-pilot. Yet, if we had to re-sit our test tomorrow week, how do we think we would do? 

Anyone of us can develop bad habits. We get into a routine of doing something the same way for years and we get comfortable with it. We become set in our ways and we don’t even know it.


The “WOW” factor

Posted: 15th November, 2021 in Case Studies, Customer Service, Marketing Services, Sales , Tips & Tricks, Training and mentoring

Customers are smarter than ever. They are educated, informed and can access so much information when looking to buy a product or service. As a result, they are more demanding and have higher expectations.

No matter how good our product or service might be, companies that only focus on meeting these expectations won’t necessarily cut it anymore. The challenge for any business is to be able to find ways to continuously exceed the customers’ expectations in a memorable, unique and workable manner. In other words, they need to focus on delivering a delightful customer experience every time they interact with customers.


Knowing what acronyms really mean?

Posted: 22nd September, 2021 in Case Studies, Customer Service, Sales , Tips & Tricks, Training and mentoring

Any time I think of how we use jargon and acronyms on a daily basis, I am reminded about how confusing it can be. Especially, as I am teleported back to a much earlier time in my career when I had a site visit with a client in the UK.

There were five of us in the room. Four members of the client’s team and me. I was a little outnumbered. Still, I felt very welcome.

There was great excitement that day, as we chatted about an upcoming sales project. We got stuck into discussing the logistics of the plan working out what we needed to do and by whom.

Everything was going smoothly and then I hit a wall.


Asking for the appointment

Posted: 18th August, 2021 in Case Studies, Customer Service, Marketing Services, Sales , Tips & Tricks, Training and mentoring

A good salesperson knows the chance of closing a sale is higher when you get in front of the buyer. Sometimes this means setting up a meeting face-to-face, on the phone or via video link – especially with B2B or higher value sales.

Many people will simply ask for the appointment. And some prospects will say yes, just because you asked. Yet, I would ask how many times have we stopped to think – “Am I doing this right?  Am I missing out on opportunities by the way I ask?”

Timing is important when asking for the appointment. If we ask too soon, we can come across as pushy and turn people off. Too late and we can look uninterested or lame. It's all about getting it right.


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