Case Studies

Time and time again, I hear people say “stories stick and stories sell”. One may wonder why it works? 

It’s because it evokes so many of our senses and stimulates our emotions, helping us to form a connection with the product or service. As a result, the memory stays with us longer reinforcing the brand and reliability in our minds.

Recently, I was reminded of this, when I came across an interesting yet amusing tale about a Christmas tree decoration called “Weihnachtsgurke” (German for Christmas pickle). What many people believe to be a German custom, turns out may have originated in America.

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Navigating social media can be a daunting experience for business owners. The vast array of trends, platforms and viral phenomena often creates pressure to keep up to stay relevant.

Yet, by breaking down the process into manageable steps you can develop a clear, effective social media strategy without overwhelming yourself or your team. Our expert in Digital Communication and Brand Strategy, Claire Dalton from Brandcraft.ie will take us through the key steps in this months blog.

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I may be an 80’s child, but I am sure I am not alone in remembering the world-famous Rubik-cube. I distinctly recall the summer it came out, when my friends and I spent hours trying to work it out. 

Recently, I was amazed to see the legendary cube is now celebrating it’s 50th year anniversary since its creation. As a best-selling product, it certainly has lasted the pace and I recently discovered it even had a second lease of life. 

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Many people look at business owners and think we have it all. Certainly, there are many great reasons for setting up on your own. Yet there are a lot of points that need to be considered. Many of which we may not think about until we get started.

This year I am in business 25 years. It’s a proud moment for me as I sit and reflect upon the ups and downs I faced along the way.

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I recently had the most interesting conversation with a client around customer loyalty and retention. We chatted loosely about our personal experiences and excellent strategies we encountered.

I was quickly reminded of a fantastic incident I had years earlier, mentioning that I had stayed with the company ever since. My colleague was impressed and asked me how long ago it was? I realised it was 15 years ago to the month. And yes, I am still a loyal customer.

They were really impressed and were curious to hear more.

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