Every so often, I see sales people shy away from sales objections. I guess it’s something they fear, they get quite nervous and then run away from the conversation. So, what can we do to deal with these situations?
As professional sellers it’s our job to deal with the objection that is presented to us. We need to get comfortable with them, acknowledge the customers concerns and deal with them. Yet, before we do any of this, we need to begin by understanding the reason why people object.