With the surge of social media in the last 20 years, we have seen a significant shift in the way we communicate with customers. and promote our products and services. Technology has certainly revolutionised how we do business. To remain competitive, we need to embrace these new changes and adopt them in our business.
Still, we must remember that 'people buy from people' and building relationships is the foundation of sales. So, we need to talk to our customers and prospects too.
And whilst there are so many ways to communicate with customers and create new leads, I firmly believe cold calling is still one of the most effective ways for selling to the business-to-business (B2B) market. Carried out correctly and in the right circumstances, it’s a proven technique for generating new leads.