We’ve all been in situations when we meet someone for the first time and we instantly hit it off. We can’t put our finger on it, but we immediately like the other person. We feel at ease with each other and there is an immediate connection.
This type of connection doesn’t happen all the time. Normally, it takes longer to build this 'long term rapport'. However, when we do succeed, relationships can last a long time. We may not see each other for a long time; yet we can pick up from where we left off every time.
Having great connections with customers is what we all ultimately want. We need to saviour them, nurture them and develop more of them. So, how can we get there?