The past number of years has seen a trend emerge each Christmas, amongst the big brands and retailers with lavish, feel-good advertising campaigns.
For many people, it signifies the start of Christmas when these festive ads play on prime-time TV and trend on social media. It’s also a time of year when spending is at an all-time high and competition is rife. As a result, many of these brands try to out-do each other to get their slice of the pie.
These big-budget campaigns can cost hundreds of thousands between production and advertising space. Some can even go into the millions, notably the recent John Lewis advertisement, which was estimated to have had a budget of around £7million. Yet, many people wonder are they worth it?