Cold Calling

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  • Cold Calling & Appointment Making
  • Effective Telephone Sales Techniques
  • Effective Sales Planning & Lead Generation
  • Making the Most of Your Contacts
  • Successful Networking Skills
  • Successful Cash Collection by Telephone
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  • IEL (impulse gifts and greeting cards)
  • Zocalo (furniture distributors)
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Database marketing and data management

The most vital sales and marketing tool in any business is your customer and prospect database.  Call Focus will help you to create and build a comprehensive database, giving you a competitive edge as you quickly learn which 20% of customers are giving you 80% of your business.

By understanding more about your prospects and customers, your company will learn to recognise what makes them “tick”.  Call Focus will help you to identify quality sales opportunities more effectively, whilst developing personalised customer relations with your various target groups.  In turn, your company will enjoy a greater return on investment (ROI) and enhanced customer loyalty.  This can be achieved through the following:

• Customer profiling
• Market segmentation
• List sourcing
• List building and list management
• Design of database
• Automating database