Marketing on a "shoe string" budget

“Create clever and successful marketing campaigns with little money”

Who Should Attend:

A practical interactive one or two-day workshop designed for business owners, managers or senior staff with responsibility for sales & marketing on a shoe string budget.

Overall Aim:

The aim of this two-day workshop is to help small business owners, managers and senior staff, identify and target the right customers with the right message, increasing their ability to grab the customer’s attention and close sales. Participants will learn to develop skills that will enable them identify new opportunities to win customers, whilst learning to create highly effective and cost effective sales and marketing strategies to generate a greater return on investment and build valuable client relations.

Objectives:

After completing the workshop, each participant will be able to:

  • Develop communication skills to improve on-going customer relations
  • Apply effective and profitable marketing strategies staying ahead of the competition
  • Gain a greater understanding of the customer’s needs in order to build customer loyalty
  • Identify individual target customer groups and know where to find them
  • Create and build valuable information on customers using database marketing
  • Develop new selling opportunities that will generate better leads
  • Create strong, targeted and personalised sales messages to grab the customer’s attention
  • Choose the right options and run successful integrated marketing campaigns
  • Work out the true life-time value of a customer in financial terms
  • Design a cost efficient sales process to build the sales pipeline effectively
  • Learn to set achievable targets and work out the numbers using resources available
  • Plan and create dazzling direct mail letters to grab the customers attention
  • Use the telephone effectively to generate leads, make appointments and close sales
  • Promote the business successfully through on-line marketing
  • Learn how to ask for referrals and manage feedback in order to improve the business
  • Deal with complaints professionally and successfully turning them into opportunities
  • Accurately measure your marketing spend and identify your ROI (return on investment)

Workshop Content:

  • Define key objectives and set successful sales and marketing strategies
  • Benefits of using an integrated marketing campaign – what are the options
  • Get to know more about customers & their needs - define your USP’s (unique selling point)
  • Database marketing – gather customer information to qualify leads & define customer groups
  • Lifetime value of a customer – how much a customer is really worth v’s the cost to recruit one
  • Source leads – how, where, when and what to look for when sourcing new leads
  • Effective forecasting – set realistic sales targets using realistic timeframes and resources
  • Manage a cost effective sales process to build the sales pipeline and maximise lead times
  • Get the customers attention – create “dazzling” sales messages
  • Work out the numbers and hit rates to close a sale
  • The do’s and don’ts of effective direct mail campaigns – writing slick sales letters
  • The power of the telephone for winning business
  • Use the internet to communicate effectively
  • The importance of asking for feedback and managing referrals
  • Complaints as opportunities – the true cost, how to deal with them & win back the customer
  • Analyse marketing spend - establish cost to recruit customers & ROI (return on investment)

Training method:

This one/two day workshop uses group discussions, case studies, exercises, individual assistance, reviewing & feedback based on individual/group needs with manuals provided.