Most people will agree that we all like a bit of wacky humour in our lives from time to time. We are so used to going through the “hum drum” motions of everyday life. So when something different comes along and catches our attention, we stop and listen.
Recently, I received an email inviting me to watch the new marketing campaign “Ridiculous Possibilities” from TK Maxx. Naturally, curiosity got the better of me and I had to have a look.
This 60-second clip is not only humorous; it is brilliantly direct. I was left feeling enchanted especially having heard the hushed and subtle tones of Bill Nighly’s voice as he asked “why would anyone shop at TK Maxx?”