Over the years, I have often heard people talk about the importance of being passionate about your product or service. When you think about it, it makes a lot of sense.
Customers want to deal with someone who is enthusiastic and interested in what they are doing or selling. They need to feel convinced they are making the right decision and that the person or company are committed to what they are selling.
However, like anything in life, we need to get the balance right. There are times when we get so excited about something, we can come across as a bit too excitable and scare people away. Yet, I believe there are other concerns we need to consider.
This was highlighted to me recently, when I watched a well-known business related TV programme, where the potential mentor asked the participant the following question and this is what was said...